We live in a society that has deep-rooted social and health-related problems. You don’t have to travel too far around the UK to see that our cities are crammed full of people with serious social, mental health and general medical issues. Many of these issues are self inflicted and exacerbated by bad habits such as smoking, drinking excessively and drug taking. But even things like littering and anti-social behaviour are real social issues that need to be tackled. We are a society that needs to change if we are all to enjoy a better quality of life.
So what is social marketing and why are so many people talking about it? Many marketers say it’s an extremely effective way of targeting individuals and influencing behaviour change in different social groups, particularly those at risk in some way.
When it comes to the marketing industry, there is a growing dossier of evidence supporting the fact that an experienced social marketing agency can target, create and deliver a highly effective educational or awareness campaign that can have a meaningful and positive influence on personal lifestyles, choices and behaviours. That is an extremely powerful thing and an exciting prospect for the future.
Social marketing campaigns that are creatively inspired and well managed, can have a marked impact on individual and community decision making when it comes to health, welfare and lifestyle choices. This is particularly evident in social marketing health and social marketing education campaigns.
The healthcare industry believes in social marketing
There are an increasing number of healthcare marketing companies working for the NHS and other health advisory bodies that specialise in social marketing.
From creating improved awareness of health issues, personal screening, new medical treatments and processes, to healthier lifestyles and intelligent education choices, social marketing can change things and encourage people to make more informed decisions about their lives.
Over time – and it will take time – social marketing has the potential to shake up society and bring about dramatic behaviour change.
So as we all look on, social marketing has arrived and there is a definite consensus that it can positively influence the way people behave. In fact it might even improve lives!