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How a socially motivated gymnastics project is transforming lives

The British Gymnastics Association – a social marketing intervention project The British Gymnastics Association promotes, encourages and facilitates gymnastic activities for everyone, irrespective of their personal or social circumstances. ‘Love to Move’ – dementia-friendly Most recently the BGA has launched their ‘Love to Move’ social marketing campaign, aimed at a very different kind of target group – those with dementia and other cognitive disorders. Transforming lives and giving older people increased independence Love to Move is refreshingly different. Recognising that dementia is progressive, and that exercise is hugely important to the condition, Love to Move is a seated gymnastics programme that has the power to transform thousands of lives, while being incredible fun. It’s ultimately designed to keep dementia sufferers mobile, healthy and to give back a bit of normality and independence. Not just about exercising Love to Move is no

Social marketing – helping the NHS to save money

A shift away from responsive treatment, in favour of preventive measures Whatever your opinion is on the state of the NHS, you have to admit, in the wake of increasing pressures, they do cope - just about! Surely anything that attempts ease the health burden, and the escalating costs associated with it, has to be welcomed. Can social marketing help? Social marketing is a technique that is part of the NHS’s wider healthcare strategy. It’s designed to tackle a range of health behaviours at an early stage, before it develops into a health problem that needs costly and sometimes unavoidable treatment. Why? By encouraging people to be more aware of how their existing health behaviour can influence their future state of health and sense of wellbeing, the NHS and its healthcare partners hope to make better use of available resources, funding and manpower. Read More Information on Wordpress.com

Preventive healthcare – could this be the future?

Preventive healthcare is at the top of the NHS’s agenda There is a general consensus throughout the NHS that if it’s to move forward in future years, they have to find bold and imaginative ways of focusing on health prevention. The idea behind this is that they want to motivate people in specific health bands, or ‘at risk’ groups, to take full control of their health before it becomes problematic – for them and the healthcare system. Poor health habits and lifestyle have consequences down the line We live in a society struggling to cope. The pressures of everyday living and work have led to more people turning to drugs, drink, poor diet, and bad habits, all of which have health consequences further down the line. A lifestyle dominated by poor lifestyle choices, will eventually lead to health complications in later life, if these decisions are not challenged or influenced. The NHS believes that early intervention is key to solving health problems Highlighting health risks an

What is social marketing really capable of?

Social marketing – driving behaviour change in healthcare The way we live, how we live, and the stresses that we face are quite different to those of, say, people living in the 1940s. While you could argue that after the war, life was extremely stressful in Britain, as we and other countries tried to get back to some form of normality, today’s lifestyle pressures are also great. We as a society, lead very stressful lives. Some would argue that technology is partly to blame for this. Certainly, the office never closes – mobile technology has led to that. But it has made new things possible too, so that we can communicate and connect with people across the globe. Managing our high intensity lives Unfortunately, the intensity of our lives has brought on a range of new, threatening health conditions. It’s generally accepted, and widely reported by the NHS , that we are now all suffering from a broader range of health conditions, and choosing to live our lives in high intensity wa

Socially responsible healthcare marketing

Changing the way people behave Healthcare marketing companies, specialising in social marketing campaigns, are working with the NHS and other primary care health providers, to tackle behavioural issues, leading to positive health outcomes. Social marketing aims to redress the balance of health inequalities. It gets alongside people, understands why they do what they do, how they live, why they live like that, and then attempts to positively influence their health habits. A well thought out, conceived and delivered social marketing campaign can change lives, change behaviours and create wider social harmony. Read More Information on Blogspot.com

The rise of social marketing campaigns across the healthcare sector

Disfunctional communities While most of us try to stay fit and healthy as we go about our daily lives, the way we all live has changed – the hours we put in, the type of social activities that we enjoy, how we communicate, and even the way we get from A to B, have all dramatically altered over the past 10 years. The fact is, most ordinary people don’t have the time (or energy), to properly manage their health. That leads to bad habits, poor lifestyle choices and health inequalities. Social marketing campaigns – a positive response Social marketing agencies specilaise in delivering dynamic social marketing campaigns that create behaviour change in people perceived to be at risk. This leads to positive social repercussions and individual health improvements and outcomes. For many years, the NHS has been using social marketing techniques to get its core messages across about health issues and management. From free health screening services, to healthy eating, recognising