Perfect Circle

What is behavioural change marketing? Businesses that specialise in this field use the latest behavioural change theories and research, to deliver insight-led campaigns and interventions to promote health and social wellbeing. That means they attempt to associate with an audience’s needs, to understand their thought processes and appreciate why they make the decisions they do, before any intervention or scheme is created. From detailed research focusing on complex behaviours and habits, to the implementation and review of large-scale social marketing schemes, behavioural change marketing is being adopted by different industries and is at work tackling some serious social, health and education issues. Don’t recommend a solution, before you understand the problem! For years marketing agencies have developed all singing and dancing campaigns that aim to sell, create awareness and promote different aspects of services and products. But behavioural marketing goes down a diffe...

A shift away from responsive treatment, in favour of preventive measures Whatever your opinion is on the state of the NHS, you have to admit, in the wake of increasing pressures, they do cope - just about! Surely anything that attempts ease the health burden, and the escalating costs associated with it, has to be welcomed. Can social marketing help? Social marketing is a technique that is part of the NHS’s wider healthcare strategy. It’s designed to tackle a range of health behaviours at an early stage, before it develops into a health problem that needs costly and sometimes unavoidable treatment. Why? By encouraging people to be more aware of how their existing health behaviour can influence their future state of health and sense of wellbeing, the NHS and its healthcare partners hope to make better use of available resources, funding and manpower. Read More Information on  Wordpress.com

The healthcare industry is facing some tough issues. With more people relying on the NHS to deliver professional health services on a daily basis, it has reached breaking point. The number of people using the UK’s health services is a key factor, funding and staffing are others, but the real question is, can social marketing principles be used to initiate and sustain preventive health change among groups and communities perceived to be at risk? One train of thought is that if the healthcare industry can get to grips with some of the underlying causes of many of the health issues it’s having to deal with, it stands a chance of survival. Robust health marketing strategies are required  Now more than ever, there is a need for healthcare providers, to deliver health marketing strategies that deal with society’s social, health and mental wellbeing issues. These strategies need to deliver cohesive, coordinated and effective behaviour change among groups of people and communit...

We live in a society that has deep-rooted social and health-related problems. You don’t have to travel too far around the UK to see that our cities are crammed full of people with serious social, mental health and general medical issues. Many of these issues are self inflicted and exacerbated by bad habits such as smoking, drinking excessively and drug taking. But even things like littering and anti-social behaviour are real social issues that need to be tackled. We are a society that needs to change if we are all to enjoy a better quality of life. So what is social marketing and why are so many people talking about it? Many marketers say it’s an extremely effective way of targeting individuals and influencing behaviour change in different social groups, particularly those at risk in some way. When it comes to the marketing industry, there is a growing dossier of evidence supporting the fact that an experienced social marketing agency can target, create and deliver a high...