Disfunctional communities While most of us try to stay fit and healthy as we go about our daily lives, the way we all live has changed – the hours we put in, the type of social activities that we enjoy, how we communicate, and even the way we get from A to B, have all dramatically altered over the past 10 years. The fact is, most ordinary people don’t have the time (or energy), to properly manage their health. That leads to bad habits, poor lifestyle choices and health inequalities. Social marketing campaigns – a positive response Social marketing agencies specilaise in delivering dynamic social marketing campaigns that create behaviour change in people perceived to be at risk. This leads to positive social repercussions and individual health improvements and outcomes. For many years, the NHS has been using social marketing techniques to get its core messages across about health issues and management. From free health screening services, to healthy eating, rec...