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Showing posts from April, 2017

Socially responsible healthcare marketing

Changing the way people behave Healthcare marketing companies, specialising in social marketing campaigns, are working with the  NHS   and other primary care health providers, to tackle behavioural issues, leading to positive health outcomes. Social marketing aims to redress the balance of health inequalities. It gets alongside people, understands why they do what they do, how they live, why they live like that, and then attempts to positively influence their health habits. A well thought out, conceived and delivered social marketing campaign can change lives, change behaviours and create wider social harmony. Read More Information on  Blogspot.com

The rise of social marketing campaigns across the healthcare sector

Disfunctional communities While most of us try to stay fit and healthy as we go about our daily lives, the way we all live has changed – the hours we put in, the type of social activities that we enjoy, how we communicate, and even the way we get from A to B, have all dramatically altered over the past 10 years. The fact is, most ordinary people don’t have the time (or energy), to properly manage their health. That leads to bad habits, poor lifestyle choices and health inequalities. Social marketing campaigns – a positive response Social marketing agencies specilaise in delivering dynamic  social marketing campaigns  that create behaviour change in people perceived to be at risk. This leads to positive social repercussions and individual health improvements and outcomes. For many years, the NHS has been using social marketing techniques to get its core messages across about health issues and management. From free health screening services, to healthy eating, recognising