Social marketing – driving behaviour change in healthcare The way we live, how we live, and the stresses that we face are quite different to those of, say, people living in the 1940s. While you could argue that after the war, life was extremely stressful in Britain, as we and other countries tried to get back to some form of normality, today’s lifestyle pressures are also great. We as a society, lead very stressful lives. Some would argue that technology is partly to blame for this. Certainly, the office never closes – mobile technology has led to that. But it has made new things possible too, so that we can communicate and connect with people across the globe. Managing our high intensity lives Unfortunately, the intensity of our lives has brought on a range of new, threatening health conditions. It’s generally accepted, and widely reported by the NHS , that we are now all suffering from a broader range of health conditions, and choosing to live our lives in high intensity wa