The rise of social marketing campaigns across the healthcare sector

Disfunctional communities

While most of us try to stay fit and healthy as we go about our daily lives, the way we all live has changed – the hours we put in, the type of social activities that we enjoy, how we communicate, and even the way we get from A to B, have all dramatically altered over the past 10 years.

The fact is, most ordinary people don’t have the time (or energy), to properly manage their health. That leads to bad habits, poor lifestyle choices and health inequalities.

Social marketing campaigns – a positive response

Social marketing agencies specilaise in delivering dynamic social marketing campaigns that create behaviour change in people perceived to be at risk. This leads to positive social repercussions and individual health improvements and outcomes.

For many years, the NHS has been using social marketing techniques to get its core messages across about health issues and management.

From free health screening services, to healthy eating, recognising symptoms, and accessing different and/or extended services, social marketing aims to get alongside people, and to influence the choices that they make, leading to health, welfare and wellbeing benefits – for them and for those around them.

How do you deliver a behaviour change campaign?

Social marketing agencies use sophisticated targeting and segmentation techniques, the latest automated marketing technology, creativity, a range of marketing services, market research and a host of other tools, to deliver a framework that inspires belief and behaviour change. With both short-term and long-term goals involved, social marketing can re-define futures, and is proven to oromote the wider ‘social good.’

So as the profile of social marketing continues to rise and more campaigns are successfully commissioned, the NHS and other health providers continue to use leading social marketing agencies to help deliver their wider healthcare strategy.