Skip to main content

Preventive healthcare – could this be the future?

Preventive healthcare is at the top of the NHS’s agenda

There is a general consensus throughout the NHS that if it’s to move forward in future years, they have to find bold and imaginative ways of focusing on health prevention. The idea behind this is that they want to motivate people in specific health bands, or ‘at risk’ groups, to take full control of their health before it becomes problematic – for them and the healthcare system.

Poor health habits and lifestyle have consequences down the line

We live in a society struggling to cope. The pressures of everyday living and work have led to more people turning to drugs, drink, poor diet, and bad habits, all of which have health consequences further down the line. A lifestyle dominated by poor lifestyle choices, will eventually lead to health complications in later life, if these decisions are not challenged or influenced.

The NHS believes that early intervention is key to solving health problems

Highlighting health risks and tackling behaviours at an early stage, is the best way of redressing serious health problems. This is why the healthcare sector has been championing social marketing interventions over the past decade.

While this is just one aspect of the NHS’s wider healthcare strategy, social marketing is widely acknowledged as having the potential to creative positive health change across society on a massive scale.

Delivering powerful social marketing campaigns that inspire change 

The NHS, in partnership with other health bodies and leading healthcare marketing companies, have delivered some really exciting and successful social marketing campaigns in recent years.

Social marketing campaigns are designed to reinforce good health behaviours, but also highlight awareness of how better personal health management, can lead to a healthier lifestyle and sense of wellbeing. From promoting the benefits of exercise to target groups, to self-help clinics, quit smoking opportunities for those addicted to nicotine, the NHS is committed to delivering preventive healthcare campaigns across our neighbourhoods and communities.

Comments

Popular posts from this blog

Behavioural change marketing – what is it capable of achieving?

What is behavioural change marketing?
Businesses that specialise in this field use the latest behavioural change theories and research, to deliver insight-led campaigns and interventions to promote health and social wellbeing. That means they attempt to associate with an audience’s needs, to understand their thought processes and appreciate why they make the decisions they do, before any intervention or scheme is created.
From detailed research focusing on complex behaviours and habits, to the implementation and review of large-scale social marketing schemes, behavioural change marketing is being adopted by different industries and is at work tackling some serious social, health and education issues.
Don’t recommend a solution, before you understand the problem!


For years marketing agencies have developed all singing and dancing campaigns that aim to sell, create awareness and promote different aspects of services and products. But behavioural marketing goes down a different route.
Look…

The rise of social marketing campaigns across the healthcare sector

Disfunctional communities

While most of us try to stay fit and healthy as we go about our daily lives, the way we all live has changed – the hours we put in, the type of social activities that we enjoy, how we communicate, and even the way we get from A to B, have all dramatically altered over the past 10 years.
The fact is, most ordinary people don’t have the time (or energy), to properly manage their health. That leads to bad habits, poor lifestyle choices and health inequalities.
Social marketing campaigns – a positive response
Social marketing agencies specilaise in delivering dynamic social marketing campaigns that create behaviour change in people perceived to be at risk. This leads to positive social repercussions and individual health improvements and outcomes.
For many years, the NHS has been using social marketing techniques to get its core messages across about health issues and management.
From free health screening services, to healthy eating, recognising symptoms, and acc…