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Preventive healthcare – could this be the future?

Preventive healthcare is at the top of the NHS’s agenda

There is a general consensus throughout the NHS that if it’s to move forward in future years, they have to find bold and imaginative ways of focusing on health prevention. The idea behind this is that they want to motivate people in specific health bands, or ‘at risk’ groups, to take full control of their health before it becomes problematic – for them and the healthcare system.

Poor health habits and lifestyle have consequences down the line

We live in a society struggling to cope. The pressures of everyday living and work have led to more people turning to drugs, drink, poor diet, and bad habits, all of which have health consequences further down the line. A lifestyle dominated by poor lifestyle choices, will eventually lead to health complications in later life, if these decisions are not challenged or influenced.

The NHS believes that early intervention is key to solving health problems

Highlighting health risks and tackling behaviours at an early stage, is the best way of redressing serious health problems. This is why the healthcare sector has been championing social marketing interventions over the past decade.

While this is just one aspect of the NHS’s wider healthcare strategy, social marketing is widely acknowledged as having the potential to creative positive health change across society on a massive scale.

Delivering powerful social marketing campaigns that inspire change 

The NHS, in partnership with other health bodies and leading healthcare marketing companies, have delivered some really exciting and successful social marketing campaigns in recent years.

Social marketing campaigns are designed to reinforce good health behaviours, but also highlight awareness of how better personal health management, can lead to a healthier lifestyle and sense of wellbeing. From promoting the benefits of exercise to target groups, to self-help clinics, quit smoking opportunities for those addicted to nicotine, the NHS is committed to delivering preventive healthcare campaigns across our neighbourhoods and communities.

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