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Social marketing – helping the NHS to save money

A shift away from responsive treatment, in favour of preventive measures

Whatever your opinion is on the state of the NHS, you have to admit, in the wake of increasing pressures, they do cope - just about!

Surely anything that attempts ease the health burden, and the escalating costs associated with it, has to be welcomed.

Can social marketing help?

Social marketing is a technique that is part of the NHS’s wider healthcare strategy. It’s designed to tackle a range of health behaviours at an early stage, before it develops into a health problem that needs costly and sometimes unavoidable treatment.

Why? By encouraging people to be more aware of how their existing health behaviour can influence their future state of health and sense of wellbeing, the NHS and its healthcare partners hope to make better use of available resources, funding and manpower.

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